Stop Doing Work That Should Happen Automatically
Manual work. Duct-tape systems. That one person who holds it all together.
We fix that. We automate that. We optimize that.
Sound Familiar?
Tools That Don't Talk
You're copying data between tools because they don't talk to each other. Manual exports, imports, and endless spreadsheet gymnastics.
Leads Slipping Through
Leads slip through the cracks because follow-up is manual. By the time you remember, they've gone cold or chosen a competitor.
The One Person Problem
Everything depends on that one person who "just knows how it works." What happens when they're sick, quit, or go on vacation?
DIY Automation Gone Wrong
You've tried automating yourself but it became a mess. Broken workflows, missed triggers, and a Frankenstein system nobody understands.
You Know You Need to Change - But Where Do You Start?
Everyone's talking about AI and automation. You know you should be doing something, but you don't know what to prioritize, what tools to pick, or whether it's even worth it for your size. So nothing happens.
You don't need more tools or more advice. You need someone who looks at the whole picture and builds systems that actually work together.
How Do We Fix Broken Operations?
Fewer manual hours. Fewer mistakes. Lower operating costs. Your business keeps moving while you focus on growth.
Connect Your Tools
We integrate your CRM, email, docs, and apps so data flows automatically. No more copy-pasting between systems or manual data entry.
Automate Repetitive Work
Lead routing, follow-ups, reporting, onboarding, all on autopilot. Your workflows run 24/7 without you lifting a finger.
Apply the Right Technology
AI, integrations, custom scripts - we pick what actually fits your problem. No hype, no overengineering. Just the right tool for the job.
Build What Doesn't Exist
Need an internal tool, a custom dashboard, or an app that fits your exact workflow? We build it. Your process, your rules, your system.
What Does Better Operations Look Like?
We automate workflows, build custom tools, and fix the systems that are costing your team time. Here's a taste of what's possible:
Client Onboarding
Turn a 47-step manual process into a 3-click automated workflow.
Lead Response System
Auto-respond to new leads in under 2 minutes, route to the right person, and never miss a follow-up.
Auto-Generated Reports
Daily, weekly, or monthly reports that build themselves and land in your inbox.
Document Automation
Auto-generate contracts, proposals, and invoices from your CRM data.
AI Support Bot
Handle common customer questions 24/7 and escalate the tricky ones to your team.
Smart Alerts
Get notified only when it matters: big deals, at-risk accounts, urgent requests.
Custom Apps & Internal Tools
When no existing tool does the job, we build exactly what you need: custom software designed around your workflow.
Data Sync
Keep your tools in sync: CRM, spreadsheets, databases. No manual exports or copy-pasting between systems.
Approval Workflows
Route requests for approval, track status, and notify stakeholders automatically.
Don't see your use case? If it runs on software, we can probably fix it - through automation, a custom tool, or both. Let's talk about what's eating your time.
How Does Working With Us Actually Work?
We've refined our process over years of building systems. Here's how we take you from overwhelmed to automated.
Free Consultation
You tell us where it hurts. We ask the right questions. In 30 minutes we'll know if we can help and what to look at first.
Operations Audit
We dig into your actual workflows, map every manual step and bottleneck, and deliver a prioritized roadmap of what to fix first, with estimated time and cost savings for each opportunity.
Build & Test
We design, build, and rigorously test your systems before anything goes live. No surprises, no half-finished handoffs.
Launch & Optimize
Go live with confidence. We monitor, tweak, and ensure everything runs smoothly.
Just want the roadmap? Not ready for a full project? We also offer the Operations Audit as a standalone engagement. You'll walk away with an actionable plan, whether you hire us to build it or not.
Seen Enough? Let's Talk About Your Operations.
30 minutes. No fluff. Just a conversation about what's slowing you down and what we can do about it.
Book a Free ConsultationFrequently Asked Questions
Got questions? We've got answers. If you don't find what you're looking for, reach out.
Simple automations take about 1-2 weeks. More complex systems run 3-4 weeks. Custom builds depend on scope. We'll give you a clear timeline after our discovery call.
Not at all. We handle the technical side. You just need to explain how your business works. We'll figure out how to automate it.
That's common. Most DIY automations break because they weren't designed with edge cases in mind. We build robust systems that handle the messy realities of business operations.
Yes. Every project includes a 90-day warranty. After that, you have two options: Anchor (pay-per-issue protection) or Copilot (monthly operations partnership). Both can be bundled with your project or added later. See How We Work for details.
An incident is anything that needs fixing or adjusting in your existing automation, typically under 2 hours of work. Here's how we categorize them:
External changes: things outside your control that break the automation. A third-party API changes its format, a connected app updates its permissions, authentication tokens expire, or webhook URLs change.
Platform updates: the tools we built on release new versions. An automation platform rolls out an update, a connected app deprecates a feature, or security patches require adjustments.
Minor tweaks: small changes to existing logic. Updating a filter condition, changing email template text, adjusting notification timing, adding a field to an existing form, or changing where a report gets sent.
What's NOT an incident: Adding a new workflow branch, integrating a new tool, building a new report, or changing an entire process flow. These involve new logic or new functionality and are quoted as separate projects, typically at a discounted rate for existing clients.
The simple rule: If it adjusts what exists and takes under 2 hours, it's an incident. If it builds something new or takes longer, it's new scope.
You do. We build on your accounts so you own everything. No lock-in, no dependencies. We'll recommend the right tools and plans based on your needs during our discovery call.
Probably. We've built systems for everything from VFX production pipelines to multi-brand e-commerce operations. Complexity doesn't scare us. It's what we're built for.
The free consultation is a 30-minute call where we learn about your business and see if we can help. The Operations Audit is a paid engagement where we do the deep work: mapping your processes, identifying every automation opportunity, and delivering a prioritized roadmap with estimated time and cost savings. Think of the call as a conversation, and the audit as a deliverable.
Absolutely. We've been delivering digital work to clients across North America, Europe, and Asia-Pacific for over 10 years. We're built for async communication, timezone flexibility, and remote collaboration. It's how we've always operated.
Off-the-shelf tools look simple, but building reliable, scalable systems takes experience, whether it's automations, integrations, or custom software. Most teams spend weeks troubleshooting what we'd solve in days. We've seen hundreds of workflows across dozens of industries. We know what breaks, what scales, and what's overkill. You get it done right the first time, faster.
We use milestone-based payments. You pay a portion upfront to start, with the remainder tied to agreed milestones as the project progresses. No large lump sums, no surprises. For retainers, billing is monthly. We'll walk through the full breakdown during the scoping call.
A freelancer builds what you ask for. We figure out what you actually need. Most freelancers are task-level - they will set up a Zapier connection or build a single automation. We look at your entire operation, identify where the real problems are, and build systems that work together. We also provide documentation, monitoring, and ongoing support. When a freelancer finishes a project and moves on, you are on your own if something breaks. With us, you get a 90-day warranty and optional ongoing partnership.
How Do We Work Together?
Three ways to work with us. Pick the one that fits where you are right now.
Build
We build your automation or custom tool, hand it off, and you're covered for 90 days.
Includes
- Discovery + scoping
- Build + testing
- Handoff + documentation
- 90-day warranty (bugs in our build = fixed free)
Example projects: Lead follow-up systems, automated reporting, client onboarding workflows, CRM integrations, custom internal tools, lightweight apps.
Anchor
Everything in Build, plus protection when things change. Your systems stay stable no matter what shifts around them.
Includes
- Everything in Build
- 5 support incidents included (valid 12 months after warranty ends)
- Priority response (48 hours)
- Additional incident packs available anytime
Incidents cover
- External changes: a third-party API, app, or integration breaks something
- Platform updates: tools or platforms we built on release new versions that need adjustments
- Minor tweaks: small changes to existing logic, templates, or settings (under 2 hours)
Not included: New workflows, new integrations, or anything that adds new functionality. Those are quoted as separate projects. See FAQ for full details.
Want to upgrade? Switch to Copilot anytime. Unused incidents get credited toward your retainer.
Copilot
We build your systems, then stick around to make sure they actually work - month after month.
What you get
- Everything in Build
- Monthly operations review and optimization
- Proactive monitoring - we catch issues before you notice them
- Priority response (24 hours)
- Scales with your needs as you grow
- New automations and features at partner rates
Think of it as
- An operations lead on your team, not a vendor on your invoice
- A COO on speed dial, without the six-figure salary
- The difference between a mechanic you visit when the engine light comes on and one who tunes your car every month so the light never comes on
Best for: Founders who are tired of being their own COO but can't justify a full-time hire.
Pricing is scoped after your free consultation. No surprises, no hidden costs.
Most projects deliver ROI within the first month. We scope to your budget and priorities.
Need support later? Anchor and Copilot plans also available standalone after project completion.
Not sure if we're the right fit? See how we compare to freelancers, DIY tools, and in-house hires.
Who Runs FXiation Digital?
We're operators who've spent a decade running digital production under pressure. Now we build the systems we wish we had, for you.
Sourav Chatterji
Founder & Principal Consultant
10 years running production pipelines for global VFX studios, managing 200+ person teams where one missed handoff meant a $50K reshoot. That's where Sourav learned what systems actually need to survive. Now he builds operations infrastructure for agencies, e-commerce brands, and service businesses.
Mitul Manna
Co-Founder & Partner
Mitul oversees delivery quality and client relationships. Every system we hand off has to pass one test: would we stake our own reputation on it? She ensures scoping is tight, timelines hold, and nothing ships until it works under real conditions. No exceptions.
Ready to Get Your Time (and Money) Back?
30 minutes. No fluff. Just a conversation about what's slowing you down and what it's costing you.
90 seconds. 4 questions. That's it.